Aaron Knutson Portfolio

Law By Bazaz: From Invisible to Inviting

Branding / User Experience / Website / Content Production

Tools:

Figma / Illustrator / KNVEY CMS / Premier Pro / Canon C100

Client:

Law By Bazaz

Opening the Case: No Presence, No Trust

When Sal Bazaz approached me, he had no website or brand presence—just a vision for growth. His competitors were appearing polished and visible online, but he remained out of sight and out of mind. Without a digital identity, potential clients couldn’t find him, trust him, or choose him.

Discovering the Client: Speaking a User’s Language

To create something exceptional, I started with research—interviewing Law by Bazaz’s ideal clients, analyzing competing law firms in Naples, and studying users’ needs. From this, I built a clear persona: someone seeking clarity, compassion, and competency in legal services. This focused narrative shaped every design and messaging decision.

Creating the Identity: Crafting Credibility

With audience insight in hand, I developed brand boards presenting logos, typography, color palettes, and mood visuals. We refined the look until it conveyed authority and empathy—professional without feeling distant. The final design exuded trustworthiness and approachability.

Creating the Identity: Crafting Credibility

Building the Experience: From Wireframe to High-Fidelity

I mapped a logical site structure: service pages, client intake, contact points, and resource areas. Using low-fidelity wireframes, I aligned on user journey flows—then progressed to polished visual designs with export-ready assets, ensuring a seamless and refined visual identity.

Building the Experience: From Wireframe to High-Fidelity

Developing & Launching: Bringing It to Life

I didn’t just hand off designs—I jumped into front-end development using HTML/CSS and integrated the site into KNVEY CMS. I then migrated and structured the content—legal insights, service descriptions, attorney bio—while applying consistent tone and hierarchy. Finally, I tested on multiple browsers and devices, polished navigation, and ensured accessibility and performance.

Establishing Presence: Content, SEO & Media

Recognizing the power of storytelling, I launched the "Law Blog" — a blog where the Law by Bazaz team could share legal tips, case studies, and local legal news. This content strategy not only educated visitors but fueled SEO and positioned Sal as a legal authority.
In tandem, I led photography and produced a marketing video to introduce Sal and humanize the experience. It became a lead magnet across social platforms and Google My Business.

Establishing Presence: Content, SEO & Media

The Verdict: A Strong Conclusion

8× leads/month: Since launch, client inquiries increased eightfold.
Search visibility: Law By Bazaz now has a significantly stronger online search presence.
Speed & efficiency: The CMS and intake system streamlines content updates and lead tracking.
Brand trust: Clients describe the firm as “approachable,” “authoritative,” and “thoughtful”—realizing Law by Bazaz’s vision to build credibility.

Reflection: What This Project Taught Me

This project is a reminder that design isn’t just about aesthetics—it’s about building trust. A clean brand, intuitive user flow, meaningful content, and human connection can turn obscurity into authority. By equipping Law by Bazaz with a polished digital presence, we laid the foundation for real business growth.

The Verdict: A Strong Conclusion

8× leads/month: Since launch, client inquiries increased eightfold.
Search visibility: Law By Bazaz now has a significantly stronger online search presence.
Speed & efficiency: The CMS and intake system streamlines content updates and lead tracking.
Brand trust: Clients describe the firm as “approachable,” “authoritative,” and “thoughtful”—realizing Law by Bazaz’s vision to build credibility.

Reflection: What This Project Taught Me

The Verdict: A Strong Conclusion

8× leads/month: Since launch, client inquiries increased eightfold.
Search visibility: Law By Bazaz now has a significantly stronger online search presence.
Speed & efficiency: The CMS and intake system streamlines content updates and lead tracking.
Brand trust: Clients describe the firm as “approachable,” “authoritative,” and “thoughtful”—realizing Law by Bazaz’s vision to build credibility.

Law By Bazaz: From Invisible to Inviting

Branding / User Experience / Website / Content Production

Opening the Case: No Presence, No Trust

Discovering the Client: Speaking a User’s Language

Creating the Identity: Crafting Credibility

Creating the Identity: Crafting Credibility

Creating the Identity: Crafting Credibility

Building the Experience: From Wireframe to High-Fidelity

Building the Experience: From Wireframe to High-Fidelity

Building the Experience: From Wireframe to High-Fidelity

Developing & Launching: Bringing It to Life

Establishing Presence: Content, SEO & Media

Establishing Presence: Content, SEO & Media

Establishing Presence: Content, SEO & Media

The Verdict: A Strong Conclusion

Reflection: What This Project Taught Me

The Verdict: A Strong Conclusion

Reflection: What This Project Taught Me

The Verdict: A Strong Conclusion

Reflection: What This Project Taught Me

I'm a UX designer and creative strategist who blends research, design, and development to bring ideas to life. I partner with brands of all sizes — from startups to enterprise — to craft thoughtful, user-centered solutions that drive results.

I'm a UX designer and creative strategist who blends research, design, and development to bring ideas to life. I partner with brands of all sizes — from startups to enterprise — to craft thoughtful, user-centered solutions that drive results.

I'm a UX designer and creative strategist who blends research, design, and development to bring ideas to life. I partner with brands of all sizes — from startups to enterprise — to craft thoughtful, user-centered solutions that drive results.